Tag Archives: tiger woods

The Story behind the Swoosh

There are few corporate logos as universally recognised as the Nike swoosh and perhaps that single little image has been at least partly responsible for the brand’s enormous success. Nike has proved itself to be a trend setting brand with great drive and Nike’s enduring popularity has been really quite something when you think about it. Continue reading

In Search of the Tiger


I had long since been a fan of professional golf and had attended many tournaments but despite enjoying every minute I had never felt particularly strongly about any individual golfers. It didn’t really matter to me who eventually won the tournaments which took a bit of an edge away from proceedings. Then, one evening, I was watching an amateur competition on television and my attention was grabbed by a teenage golfer. My attitude to golf was about to change forever! Continue reading