There are few corporate logos as universally recognised as the Nike swoosh and perhaps that single little image has been at least partly responsible for the brand’s enormous success. Nike has proved itself to be a trend setting brand with great drive and Nike’s enduring popularity has been really quite something when you think about it. Continue reading
I always look forward to the World Cup with eager anticipation but heaven knows why because recent tournaments have largely been a disappointment. What should be a massive festival of football has often been reduced to a war of attrition with one boring tactical match after another, a truly awful final and many matches decided by nothing more than poor officials.
2014 Continue reading